I Build Systems That Think Like Founders
I'm Micah Wilson, at HerWay Management, I've built CRM pipelines, automated investor workflows, and capital raise systems from zero. Before that, I ran fractional operations for startups that couldn't afford full-time help but couldn't afford NOT to systematize.
I'm not a VA. I'm not a tech consultant. I'm a founder who's done the actualy hands-on-keyboard work — which means I understand your business, not just task execution. I speak broker AND robot.
The difference? I build systems that make decisions, not just follow instructions.
You Can't Clone Yourself
You're running a commission-based business where every deal matters and every hour counts. But right now, you're spending some of those precious hours on tasks that don't close deals.
The Follow-Up Death Spiral
You meet a qualified buyer at a showing. You know you should follow up in 3 days. But between updating the CRM, sending the recap email, and scheduling the next tour, you forget. They buy through another broker. Cost: 1–2 lost deals/year = $50K–$100K
The "Where Did I Put That?" Tax
Buyer asks about lease terms. You spend 15 minutes hunting through emails and notes from 3 weeks ago. Slower response time = lower close rate. Cost: Death by a thousand cuts = $100K+ annually
Calendar Chaos
Juggling tours for 5 properties, 3 buyers, trying to coordinate with sellers' schedules. You spend 2 hours playing phone/email tag. Automation could save 80% of that time
The Manual Marketing Grind
New listing: post on BizBuySell, social media, email database, update website. 2–3 hours per listing × 15 listings/year = 30–45 hours you could spend prospecting. Each hour = potential $200 in deals
The Real Math
Those 25 wasted hours/week = 1,300 hours/year. If you redirected even HALF to deal-making: 650 hours ÷ 100 hours per deal = 6–7 additional deals. At $50K per deal, that's $300K in additional revenue you're missing. Plus $260K in wasted time = $560K annual leak.
See the Solution10 Hours of Surgical Automation
Investment: $5,000 (10 hours at $500/hr) — Because this isn't commodity work. This is brain surgery.
Automated Lead Nurture & Follow-Up
Auto-follow up with inquiries who don't respond. Drip campaigns for buyers/sellers at different stages. Smart triggers: "Buyer viewed listing 3 times" → auto-send comparison analysis. Time saved: 4–5 hrs/week. Deals saved: 1–2/year = $50K–$100K
Deal Pipeline Intelligence
Auto-update deal stages. Trigger reminders when deals go stale. Auto-generate weekly reports. Flag at-risk deals before they die. Time saved: 2–3 hrs/week. Deals rescued: 1–2/year = $50K–$100K
One-Click Listing Distribution
One button publishes to BizBuySell, social media, website, buyer database. Auto-match listings to qualified buyers. Track engagement. Time saved: 2 hrs/listing = 30 hrs/year. Deals accelerated: Faster time-to-market
Total Impact
10–12 hours/week reclaimed = 520–624 hours/year
Those hours represent 2–3 additional deals = $150K in new commissions
Plus 2–3 saved deals = $125K in rescued commissions
You're Paying for Judgment, Not Time
The $25/hr VA
The $150/hr Developer
The $500/hr Strategist
The Numbers That Matter to a Broker
This is a 77x return. In the first year.
Time Savings Value
11 hrs/week × 52 weeks × $200/hr = $114,400/year
New Deals
572 reclaimed hours ÷ 2 = 286 hours for deal-making = 2–3 deals = $150K in commissions
Saved Deals
Better follow-up + pipeline intelligence rescue 2–3 deals/year that would've ghosted = $125K in saved commissions
Total Annual Value
$114K (time) + $150K (new deals) + $125K (saved deals) = $389,000
Your investment: $5,000
Net gain: $384,000
The Alternatives Don't Add Up
Full-Time Transaction Coordinator
Part-Time VA
Keep Doing It Yourself
The Difference
At $500/hr, I'm not cheap. I'm the most expensive hour you'll spend this quarter. I'm also the highest-ROI investment you'll make.
You don't need a VA. You don't need a dev shop. You need someone who speaks both broker AND robot. Who can diagnose the real problem in 30 minutes and fix it in 3 hours.
You're not paying for time. You're paying for impact.
Every Broker Has the Same Nightmare
The Deal That Got Away
The buyer who was ready to close, but you were slammed with three other deals and forgot to follow up. They signed with another broker.
The Seller Who Went Dark
They went dark because you took 48 hours to respond instead of 4 hours. They pulled the listing.
The Perfect Match
The perfect match between buyer and listing that you KNEW was there, but you couldn't find it in your notes fast enough.
These Aren't Execution Failures
They're capacity failures. You're trying to run a $500K+ business with 40 hours a week and no leverage. It's costing you 3–5 deals per year.
Your Next $384,000 Is Trapped in 10 Hours
Book a 30-minute diagnostic call with me. I'll audit your workflow, identify your 3 biggest time drains, and show you exactly what I'd build. If it makes sense, we move fast. If not, you still walk away with clarity.
Book Free Diagnostic Call